Is he the greatest shortstop of all time? No.
Is he the greatest Yankee ever? Some say yes, and some say
no.
Is any of that important in considering the career of Derek
Jeter?
Absolutely not.
Does the Yankee marketing of Jeter's 'farewell season'
diminish his contributions to the sport and the team?
Hell no. That's marketing hype, and a real fan ignores that
stuff.